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Wednesday, December 6, 2023

The Rise of 7-Inch Action Figures?


Neca, McFarlane Toys, and Super7 Changing the Game

    In the world of action figures, scale plays a crucial role in shaping the industry's landscape. For years, the 6-inch action figure scale dominated the market, with industry giants like Hasbro leading the way. However, in recent times, three key players—Neca, McFarlane Toys, and Super7—have set a new standard by introducing 7-inch action figures, challenging the established norms and reshaping collector preferences.

    For decades, action figures in the 6-inch scale have been the industry standard. Hasbro, known for its iconic lines like Marvel Legends and Star Wars Black Series, has been a major proponent of this scale. The 6-inch figures provided a balance between detail, articulation, and affordability, making them immensely popular among collectors and enthusiasts. Mattel's DC Multiverse was also 6-inch. This changeover, when McFarlane took over the series, must have agitated a few collectors.

    Neca, McFarlane Toys, and Super7 have been at the forefront of challenging the 6-inch standard by pushing the boundaries with 7-inch action figures. This shift has been driven by a desire to offer collectors a new level of detail, sculpting, and overall quality in their figures.

   Neca has gained a reputation for its highly detailed and intricately sculpted figures. By opting for a 7-inch scale, Neca has given its artists more room to showcase their talent, resulting in action figures that are more realistic and visually striking. The larger canvas allows for finer details, intricate accessories, and a heightened level of accuracy in capturing characters from movies, TV shows, and video games.

   Spawn creator Todd McFarlane's toy company, McFarlane Toys, has been a game-changer in the industry. McFarlane's commitment to hyper-realistic sculpts and attention to detail has found a natural fit in the 7-inch scale. The slightly larger size allows for more expressive poses and a greater emphasis on the intricate design elements that define McFarlane's signature style.

   Super7 has taken a unique approach by blending nostalgia with modern craftsmanship. Specializing in retro-style figures, Super7's 7-inch scale offerings provide a bridge between classic action figures and contemporary collectibles. The larger size allows for improved articulation while maintaining the retro aesthetic that appeals to fans of the golden age of action figures.

    Collectors have responded positively to the shift towards 7-inch action figures. The increased size offers a more immersive and visually impactful experience, especially for display purposes. The larger scale also allows for greater compatibility with dioramas and custom displays, enhancing the overall collectible experience.

    Neca, McFarlane Toys, and Super7 have successfully challenged the established 6-inch scale, setting a new standard with their 7-inch action figures. The shift represents a commitment to pushing the boundaries of artistic expression and providing collectors with figures that are not only visually stunning but also offer a unique and enhanced collecting experience. As these companies continue to innovate, it will be interesting to see how other manufacturers respond and how the market adapts to this new era of action figure scaling.

    In the dynamic world of action figures, scale plays a pivotal role in shaping collector preferences. The two most popular scales, 6 inches and 7 inches, each have their unique advantages. This article explores the benefits of both scales to help collectors make informed decisions based on their preferences and priorities.   

   One of the key advantages of 6-inch action figures is their affordability. These figures are often priced more competitively than their larger counterparts, making them an attractive option for collectors on a budget. Hasbro's Marvel Legends and Black Series are prime examples, offering a balance between quality and cost that appeals to a broad audience.

   With limited display space, collectors often find 6-inch action figures more accommodating. Their smaller size allows for a more extensive collection to be showcased within a confined area. This is particularly advantageous for collectors who prefer to display figures in intricate dioramas or have limited shelf space. However, comparing the pricing of Hasbro Legends to say Super7's Ultimates looks like Legends wins handdown on the affordability front, McFarlane's 7-inch DC Multiverse is often retailing at $5 cheaper than Hasbro's 6-inch figures for the newest products. 

   The 6-inch scale allows for figures with a high degree of articulation, making them more poseable and enjoyable for play. Hasbro's commitment to articulation in lines like Star Wars Black Series ensures that fans can recreate iconic scenes or invent dynamic poses, enhancing the overall interactive experience.


   The larger canvas provided by the 7-inch scale allows for more intricate detailing and realism. Companies like Neca and McFarlane Toys capitalize on this, producing figures that are true works of art. The added size enables sculptors to capture finer details, facial expressions, and accessories with greater precision.

   7-inch action figures often have a more commanding presence when displayed. Whether on a shelf or in a glass cabinet, the larger size makes a visual impact that can't be ignored. Super7, known for its 7-inch figures, leverages this to create figures that stand out as centerpieces in a collection.

   The increased size of 7-inch figures can contribute to their perceived collectible value. The attention to detail and the emphasis on artistic expression in this scale make them appealing to collectors who view action figures as art pieces. Limited-edition releases in this scale often become sought-after items in the collector's market.

    In the debate between 6-inch and 7-inch action figures, the choice ultimately depends on individual preferences and priorities. Affordability, space considerations, and playability favor the 6-inch scale, while those seeking detailed craftsmanship, visual impact, and a more significant collector's appeal may find the 7-inch scale more enticing. Regardless of the scale chosen, the thriving action figure market offers a diverse array of options to cater to the unique tastes of collectors worldwide.

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